Our Story

 Our Mission.

“Believe In Yourself.”

A 25-year-old, that doesn’t want to settle for average in life. A predictable 9-5 routine, limits on your holidays, limits on your pay, limits on your day to day.

I hated the idea that this was my environment, what was expected and generational.

Boxing was the one thing that made me feel more unique than average.

The toughest sport in the world that completely shifted my mindset growing up from a quiet kid to believing I could take the world.

One of the only sports that solely relies on you to win. It will break limits you thought you had and to win, will force you to believe in yourself.

I wasn’t born into boxing; I was made in it. The hard work, the discipline, the self-control. That’s what has fuelled making Icon. Boxing into a brand.

To put a stamp on the sport, Icon. was built on belief that you can do anything you put your mind to and create the life you want.

Icon. is a reminder that limits will only exist if you let them. It is for those who live life on their terms, the ones who don’t need to be handed opportunity, but create them themselves. Have pure resilience and belief in their life to become an Icon.

Welcome to Icon. Boxing